ZACH ZOYA RELEASES NEW SINGLE “IN DA WAY” ALONGSIDE OFFICIAL MUSIC VIDEO
Today, Montréal rapper/singer Zach Zoya continues his steady release of melodic rap and gripping visuals by dropping his new single and video “In Da Way." Produced by DRTWRK (Kanye West, Lil Wayne), “In Da Way” is a low-key banger laced with confidence as Zoya flows effortlessly between intricate rap bars and smooth R&B tones. After first collaborating on the eye-popping music video for “Slurpee” which has racked up over 100K views, Zoya has again partnered with Montréal director Le GED for the official “In Da Way” video, also out today. From a woozy, out-of-body perspective, Le GED visualizes the dizzying blur of Zoya’s artistic and personal worlds battling against and blending into each other. Watch the "In Da Way" music video here.
“This song is about how people treat and see you in a different way once you start gaining momentum,” Zoya says. “Some feel left out and they’re gonna want to drag you back to their level. This song is me telling these people, ‘Move over, I’m coming through! Y’all in the way.’ The video represents my climb up from rags to riches, from me being a nobody to becoming a successful figure in my field.”
“In Da Way” is the third official single and second music video from Zoya’s upcoming EP Spectrum which will be released on October 30th via 7ièmeCiel/Universal Music Canada, the country’s leading music company. Anticipation for Zoya’s major label debut EP has been building throughout the year with the releases of “Slurpee” and “Le Cap” which already boast over half a million streams and have earned prominent features within the national broadcasts of Games 3 and 5 of the NBA Playoff Series between the Toronto Raptors and the Boston Celtics and in the e-sports team Toronto Ultra’s Home Series Weekend for the Call of Duty League. Zach Zoya has also received praise and support throughout the year from esteemed media such as Complex, iHeartRadio, Dummy Magazine, HotNewHipHop, HipHopDX, and the Travis Mills show on Apple Music 1, and recently landed the cover of Spotify’s Northern Bars playlist.
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