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  • Johanna Chezzi

Quiet Luxury: What It Means and Why the Rich Don't Wear Know Fashion Houses



In a world where flashy luxury is all the rage, it can be refreshing to see a more understated approach to wealth. That's where quiet luxury comes in.

Quiet luxury is all about quality, craftsmanship, and timeless design. It's about investing in pieces that will last for years to come, rather than chasing the latest trends. And it's about wearing your wealth with confidence, without the need for flashy logos or over-the-top displays of wealth.

So what are some examples of quiet luxury? Here are a few ideas:

  • A well-made leather handbag from a classic brand like Hermès or Chanel.

  • A cashmere sweater from a high-end retailer like Brunello Cucinelli or Loro Piana.

  • A pair of tailored trousers from a Savile Row tailor.

  • A pair of handmade shoes from a cobbler like Crockett & Jones or Allen Edmonds.

These are just a few examples of the many ways to embrace quiet luxury. The key is to choose pieces that are made with the finest materials and construction, and that will last for years to come. So why don't the rich wear flashy luxury brands? There are a few reasons. First, they don't need to. They have the money to buy whatever they want, so they don't need to show off their wealth with flashy brands. Second, they often have a more refined sense of style. They know that true luxury is about quality, not quantity. Third, they don't want to be targeted by criminals. Flashy luxury brands are often targeted by thieves, so the rich often prefer to wear more understated brands. If you're looking for a way to show your wealth without being flashy, quiet luxury is the way to go. It's a trend that's here to stay, and it's a great way to stand out from the crowd.


Here are some additional benefits of quiet luxury:

  • It's more sustainable. When you buy high-quality, timeless pieces, you're less likely to throw them away after a few seasons. This helps to reduce waste and protect the environment.

  • It's more personal. When you invest in pieces that you truly love, you'll wear them more often and get more use out of them. This makes your wardrobe more personal and unique.

  • It's more confident. When you wear clothes that you feel good in, you'll project an air of confidence. This is a powerful way to make a good impression on others.

If you're looking for a way to upgrade your style, quiet luxury is a great option. It's a trend that's here to stay, and it's a great way to show your wealth without being flashy.

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