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  • Writer's pictureBrandon Ward


An artist who’s handle has nothing to do with the quality of his sound, $NOT emerged back in 2016 with a single he put on his Soundcloud designated “By Myself”. The following year he dropped his first EP “The Ti$$ue Files” which ended up featuring his breakout single “GOSHA”. But the first song to actually catch over a million eyes and ears ended up being his feature with Jasiah dubbed “CASE 19”. After complications with Jasiah’s label Atlantic Records, $not was removed from the song and they decided to throw 6ix9ine on it instead. A month later, $not dropped his GOSHA single. He released the visuals for it on the prominent youtube channel Elevator, which then brought him his own viral success.

As of February 2019 he has obtained more than 100,000 Instagram followers, 52,000 followers on his Soundcloud and a whopping 194,000 monthly Spotify listeners. From here the only direction for $not’s embodiment was up and forward. He then went on to release a bunch of songs which caught heat relatively quickly such as “Megan”, “Vision” and “BARETTA” featuring Wifis Funeral. His debut album had then dropped in March of 2020 and had amassed many new listeners and fans. $not recently had his first Lyrical Lemonade run working alongside the famed director Cole Bennett putting together some super innovative visuals.

His first ended up being “Revenge” which brought the definition of the song to life. Then came the video for his song “Mean” which featured artist Flo Milli. Mean actually had a cameo from one of $not’s close Youtuber friends Danny Duncan portraying one of the cops on the lookout for $not as he commits various crimes with his partner Flo Milli. $not has since had another small run of explosive visual drops with other videographers and artists as well. One of his most recent happens to be for his song “Like Me” with Iann Dior tagging along. This seems to be just the beginning of a long run for $not as his following continues to grow and he remains tucked behind his hood.

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