KRIS WU, RICH BRIAN, TRIPPIE REDD, JOJI, AND BAAUER CONNECT FOR HISTORIC POSSE CUT AND VIDEO “18” (D
Kris Wu, Rich Brian, Trippie Redd, Joji, and Baauer link up for a massive and unexpected collaborative single, “18”, which is out now via EMPIRE. Today, they release the video for it, watch here. A high-energy posse cut about youthful independence and living without compromise, “18” is a testament to hip-hop’s unifying power and global influence. “18” is produced by Baauer and Joji, who also lends his vocals on the track. The music video is directed by critically acclaimed duo BRTHR (Travis Scott, The Weeknd).
“18” features a crew of hip-hop’s most exciting voices from around the world. Kris Wu is the Canadian-Chinese singer, producer, actor, and model at the forefront of Chinese pop culture. His recent single, “Deserve” featuring Travis Scott, led Kris to become the first Chinese artist to hit #1 on iTunes. With recent profiles by i-D and CNN and appearances on Sneaker Shopping with Complex and Genius’ Verified, Kris Wu’s popularity in the US has reached an all time high. Rich Brian fka Rich Chigga is the 18-year-old Indonesian rapper who earned over 82M views on his breakthrough video for “Dat $tick,” over 40M views on the video for “Glow Like Dat,” was named Rolling Stone’s 25 Under 25, and has gone on to collaborate with the likes of Ghostface Killah, Diplo, 21 Savage, and more. Rich Brian’s debut project, Amen, is set to drop February 2nd, 2018. Trippie Redd is the “18 year old phenom” (Billboard) from Canton, Ohio who racked up over 27M views on the video for his breakout single “Love Scars,” tapped Travis Scott for his single “Dark Knight Dummo,” and has rumored collaborations with Drake, Lil Wayne and more. Joji is the Japanese-Australian artist with over 600M views on YouTube who has been featured fromVice News to Complex to Pitchfork. Joji recently released his debut EP, In Tongues, which reached #2 on the iTunes R&B/Soul charts. Baauer is an American record producer best known for his track “Harlem Shake,” which launched a viral video frenzy and spent five weeks at #1 on US Billboard’s Hot 100. Each artist brings a unique sound and perspective to deliver a posse cut with massive crossover potential.