Supreme's founder James Jebbia was in on the first wave of skater fashion, partnering with Sean Stüssy. When Stüssy left the business in 1994, Jebbia opened up Supreme in 1994 in a small storefront on Lafayette Street located in downtown New York which costed him $12,000. The clothing brand was geared towards street and skater wear, and became quite popular. Later a store was opened on North Fairfax Ave in Los Angeles, California, which is almost double the size of the original New York store and also includes an indoor skatebowl. Supreme collaborated with artists such as Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, and recently, Damien Hirst to design their skateboards that are collected like modern art. There are currently other stores in London, Tokyo (Harajuku, Daikanyama & Shibuya), Nagoya, Osaka, and Fukuoka. These modern stores still try to emulate the original Lafayette Street store design.
Supreme has since joined forces with brands such as Nike, Vans, Clarks, The North Face, Levi’s, Timberland, Comme des Garcons, WTAPS, as well as with designer Adam Kimmel and many more. As of 2015, James Jebbia's net worth is estimated at $40 million
-The distinctive red box logo containing "Supreme" in Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.
Supreme filmed a promotional video back in 1995 about skateboarding in NYC.
